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Quarterly Provincial Reports: Q4 2019

2019 has finished, we’re well and truly into 2020 and it’s time, yet again, to interrogate the data we’ve collected for the last quarter. Will we see any changes in terms of popular destinations and property types or will we see things staying much the same as they were towards the end of last year? Let’s look at which of our property listings have been seeing the most visitors on Kyero.

Quarterly Provincial Reports: Q4 2019


We’ll take a look one location at a time, so if there is somewhere you’re particularly interested in you can skip right to it.


As in Q3, Alicante’s preferred destinations for international visitors are Torrevieja, Alicante and Denia with their average prices being up year on year by 2%, 18.5% and 3.1% respectively. Again, Alicante tops the list as the fastest growing area. Apartments are still extremely popular, with 41% of buyers favouring this property type. Just over a quarter of searchers were looking at properties in the €50k- €100k range – the most popular price point.


Unlike Alicante, the locations seeing the most onsite visitors have changed when we look at the data for Almeria. Mojácar is still the most popular, with prices down just 7.4% year on year, while San Juan De Los Terreros and Arboleas (down 6.5% and 2% respectively) are second and third on the list. Orla, once again, comes in as the destination that has seen the fastest rising prices (up 18.6%). Those showing interest here are mostly looking for villas, country houses and apartments with price ranges varying from €50k to €250k.


In this region we can see that the city of Barcelona has returned to favour. It’s back at the top of the list, up 2.5% year on year. Sitges remains the fastest growing destination for interest (up 13%) but slips back to second in the popularity stakes. As ever, apartments are proving the most in-demand property type (57%) in this city-dominated region with a most common price point of €250-€500k.


It’s villas that remain popular in Cadiz, receiving almost 53% of demand. Chiclana De La Frontera and Vejer De La Frontera continue to lead in terms of popularity, with Vejer De La Frontera yet again achieving the fastest house price growth, up 11% year on year. The preferred price bracket is €150-€250k in this region.


Ever popular Lloret De Mar remains in the top spot in the province of Girona, maintaining minimal growth, up just 0.2% year on year. Sant Feliu De Guixols has, again, the fastest growing house prices, up 12.5% year on year. Almost a third of visitors (some 32.3%) showed interest in properties in the €250-€500k, while 51% of searchers in this area were looking for villas.


The region of Granada down in Andalusia sees very similar data to Q3. With Almuñécar topping the list yet again, up 2.2% year on year. La Herradura (down 1.1%) comes in second. The province’s capital city Granada shows no sign of a slow-down in price growth, coming in as the fastest growing destination yet again with house prices up 25.2% since Q4 2018. It continues to be country houses and properties in the lower price bracket that garner the most interest in this area.

Gran Canaria

In Gran Canaria we find that the majority of visitors are looking for apartments (67% of demand), with villas in second. House prices in this region are down year on year by 2.4%, in large part thanks to the fall of prices in Maspalomas (-28% year on year), the area’s second most popular destination. Playa Del Ingles remains number one on the list, only seeing a 1% fall year on year compared to a small rise last quarter.


Playground of the rich, Ibiza, also saw a fall in average house price in the province, with the cost of the average home falling by 5%, although still at a more than healthy median average of €1.115 million. Santa Eulalia Del Rio once again saw prices falling, but at a slower rate of 6.9%, compared with 17% last quarter. Contrary to last quarter, the most popular price bracket was seen to be €250-€500k (with 31% of demand) – last quarter it was the properties closer to €1 million that were seeing the most interest. 


It’s static at the top for Málaga in terms of popular locations, despite an overall rise in the region of 1.8%, largely driven by Manilva where house prices were up 12.1% year on year. Unsurprisingly given its coastal location, apartments prove the most desirable for those interested in this part of the Costa Del Sol, while 31% of demand is concentrated in the price range €150k-€250k.


Prices on the island of Mallorca are still on the up, rising 7% in the region year on year versus the final quarter of 2018. Apartments are ever popular in this area and it’s those in the €250k-€500k price range that are receiving the most attention. There are some pretty high risers in terms of price growth in this area, with prices in Portals Nous up 27.2% year on year and Alcudia up by nearly 20%. The top of the popularity list though is reserved for Palma De Mallorca where prices are slightly down -1% year on year, and Santa Ponsa (up 13.5%).


Like its fellow southern province Málaga, Murcia is popular for its warm climate and lower cost living, with €50- €100k being the most popular price bracket. Prices in the region have continued their ascent, even though the top three destinations in terms of popularity, Camposol, Los Alcazares and Yecla have in fact fallen (by 2.3%, 3.1% and 7.6% respectively). Perhaps given our recent reporting that international buyers are moving away from coastal properties to those that offer better value for money, it shouldn’t be a surprise that it is the inland town of Torre Pacheco that shows the highest rise, up 15.9% year on year. 


Tenerife offers a mixed bag of fortune, with regions that are showing significant changes in both directions. Guia De Isora – highest riser on the island – has seen a house price increase of an incredible 59% with Santa Cruz De Tenerife following suit at 48.8% – possibly it’s high value properties that are responsible for these results as neither of these appear in the topmost destinations. These positions are reserved for Adeje (up 2.5% year on year), Playa De Los Cristianos (down 5.7% year on year) and Playa De Las Americas (down 13.4% year on year). Here, it’s apartments in the mid-price range that are experiencing the highest demand. 


In the province of Valencia, prices have stayed relatively static with an increase of less than 1%, a trend mirrored in the two most popular locations Oliva (+0%) and Lliria (+0.5%). Once again, the city of Valencia itself records the highest price rises, though with lower growth than last quarter, up 7.5% year on year, compared to 15.9% in Q4 2018. Over 62% of demand in this province is for villas and it’s the €50k-€100k price bracket that receives the most attention.

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What can you do with this information?

Over the coming weeks we’ll be publishing our quarterly house price reports and international buyers trends. Together, these three pieces of information can give you a good overview of the state of the housing market in Spain. You’ll be able to see the areas that are performing well and those that appear to be currently less popular with international buyers, all of which can help to inform your marketing strategy and the advice you offer to your clients.

We hope you’ve found this report useful, and don’t forget to check back regularly for more market insights from Kyero.

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