What makes a good listing?
When you’re pulling together a property listing there are a few things it pays to remember:
- Choose your images wisely – make sure the first four images are eye-catching and focus on the most distinguishing features of the property and its surroundings. And make sure the rest of your images are sharply in focus and portray an honest, yet positive view of the property. There’s no point in attracting people to book viewings with photos that suggest the property is more spacious than it actually is, that only leads to disappointment down the line. Learn more about creating photos that sell.
- Include the key features of the property up front – There will be specific things that some searchers are looking for. By providing a list of the biggest ‘selling points’ for your property (and focusing on some of the ‘lifestyle’ elements) you’ll give your viewer the opportunity to work out quickly whether they want to read on. Include things like a ‘good-sized swimming pool with sunny terrace’, the ‘5-minute walk to the best beach on this coast’ or a ‘nice, quiet community giving you the opportunity to mix with friendly locals’. This doesn’t have to be a list of all the property details – you can get into that later – simply the headline things you think might interest potential buyers.
- Write a more detailed description – Further down the listing include all those important details, such as room sizes and storage that will allow potential buyers to determine whether the property will provide the accommodation space they need.
- Translate your listing for international audiences – We often see that property listings that have been translated into multiple languages perform better on average, no doubt due to the larger audience that they are opened up to. You can easily translate your Kyero ads into 13 languages at the push of a button, so what are you waiting for?
For more ideas about creating the perfect ad see our step by step guide to creating a successful property listing.