Why are we seeing an increase in American interest in European properties?

The main reason for this spike in interest from the US is the euro reaching parity with the dollar for the first time in 20 years. 

Volatile stock markets and inflation are also making real estate an attractive hedge against inflation.

Our top 5 important factors to consider when selling to American buyers

1. Time difference – bear in mind the time difference when following up the leads, especially when calling!
2. Legal requirements – ensure you are fully aware of the legal and financial considerations which apply to buyers from the US. Ensure that any solicitors or mortgage brokers you recommend are familiar with the needs of US buyers. (Pro tip: when talking to your American buyers don’t use the word ‘solicitor’, it means something totally different to Americans. Use the word ‘lawyer’.)
3. Culture vultures (in a good way) – Europe’s rich history and culture are a big draw to buyers from the US. Make sure you take this into account when talking to them about an area, and be sure to include all the heritage.
4. Research – Given the large distance between the US and Europe, American buyers are likely to limit their viewing trips to one, so they will want to do much of the research and shortlisting of properties remotely and in advance.
5. Distances – And while talking about distances, don’t forget that Americans think of distances differently to those of us in Europe. We’d suggest giving driving times instead of actual distances. Also, try to understand what the buyer means when they use phrases such as “not far from” or words like “near” when describing their areas of interest…you might be surprised!

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