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3 min read

Where do people like me actually buy?

Nick Storey

It helps to know you're not the first. International buyers are a steady, visible part of the Spanish market, and they cluster in fairly predictable places, for fairly sensible reasons: sunshine, airports, established communities and the reassurance of neighbours who've done the same thing.

A word of caution before the numbers, though. Where most people buy is useful orientation, not a recommendation. Some of the happiest buyers in this series went deliberately against the grain, to inland villages where they were the only foreigners. Use this as a map of the well-lit paths, then decide whether you want one of them or your own.

In this article

The current picture

Foreign buyers accounted for around 13.8% of all Spanish property purchases in 2025, close to 97,300 homes. They're not spread evenly. The Costa Blanca province of Alicante is comfortably the leader, with foreign buyers making up over 40% of transactions, and a handful of provinces, including Santa Cruz de Tenerife, Málaga, the Balearics, Girona and Murcia, see foreign buyers take more than a fifth of all sales.

The nationalities are shifting too. British buyers, long the dominant group, have lost share over the years, and the international mix is broader than it used to be. In Alicante, for instance, recent figures put Dutch buyers ahead of Germans and Britons. The headline: this is a diverse, international market, not a single expat monoculture.post-09-content-final.jpg

Why those places

The logic isn't mysterious. The Costa Blanca and Costa del Sol pair reliable weather with airports that fly year-round and decades of infrastructure built around international residents. The islands offer the same in a more contained setting. These areas are popular because they remove friction, which is a perfectly good reason to choose one, and the reason resale tends to be easier there too.

Kal, a property developer from Tamworth, bought a three-bedroom apartment in Fuengirola on the Costa del Sol, one of those well-established Málaga-province towns where the international and the Spanish sit side by side. You can hear his experience on episode 15 of the Kyero Spanish Property Podcast.

Your checklist for this step

  • Decide whether you want a well-trodden international area or somewhere more off the map
  • Compare prices and stock in two or three candidate areas on Kyero
  • Read the location guides for the regions the data points to
  • If resale value matters to you, weigh how easy each area is to sell on
  • Set Kyero alerts in both a "popular" and an "off-grid" area to compare
  • Browse the latest Kyero market data for current trends

See the market clearly

The free Spain Buying Guide includes a section on the property market and where international buyers are concentrating.

Download the free Spain Buying Guide →

Or carry on reading. The next post turns to money: "I'm thinking about my budget."

Written by

Nick Storey

Nick Storey is the Operations Director at Kyero.com, where he leads platform operations, product delivery, and commercial strategy. 

Having lived and worked in Spain for 14 years, Nick began his career as an estate agent on the south coast of Granada and brings first-hand market experience to his work. 

He joined Kyero in 2007 and has since played a central role in scaling the business, shaping its product direction, and strengthening how international buyers connect with agents across Spain, Portugal, France, and Italy

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