Market Insight
Articles, data, and podcast episodes for property agents working across southern Europe.
Articles
SEO for Estate Agents in 2026
Thinking about hiring an SEO consultant or starting a new SEO campaign of your own, how is the landscape changing in 2026 with AI, what questions you should ask yourself.
Kyero Pro Podcast Season 2, Episode 2: The AI Genie is Out of the Bottle - Do Buyers Still Demand the Human Touch from Real Estate Agents?
Hosts Martin Dell, co-founder of Kyero.com, and marketing consultant Alfredo Bloy-Dawson are joined by two guests who come at AI from very different angles. Lorraine De Marco, a director at Hilton International Real Estate with forty years on the Spanish coast, recently went semi-viral on LinkedIn telling vendors to stop calling her about their AI apps. Jaimie Beers has been in real estate since 2003, in London and then on the Costa del Sol, and has spent the last couple of years working in PropTech with a focus on AI.
Kyero Pro Podcast Season 2, Episode 1: Will It Make the Boat Go Faster? The AI Question Every Estate Agent Must Ask
Hosts Martin Dell and Alfredo Bloy-Dawson are joined by Harriet Beveridge, this episode asks what problem are you actually trying to solve in your agency, and will this new AI tool actually help solve it?
Where Do International Buyers Actually Come From? A Plain Look at Every Lead Source
Here is a plain reading of every major lead source available to an international estate agent right now, what each one is actually good for, and where each one tends to disappoint. Read it before you sign your next contract.
Why Most Agents Are Solving the Wrong Lead Problem
The reason most agents get stuck on the lead generation question is that they are answering it without first asking a sharper one.
Why Chatbots Keep Failing in Property (And What AI Is Actually Good For)
AI is not the same as the chatbot wave of 2017. It's genuinely more capable, and parts of an agent's day are going to be transformed by it. But a lot of the AI products being pitched at agents right now are repeating exactly the same mistake the chatbot wave made, and it's worth understanding why.
Your International Buyer Leads Aren't Bad. Your Maths Is.
The conversion rate from enquiry to completed sale in international property sits at roughly one per cent. One in a hundred. It has consequences for almost everything an agent thinks about marketing.
Q1 2026 Real Estate Spanish Market Report
The Spanish property market is entering the middle of 2026 from a position of record-breaking strength. While the rapid rise in prices requires a cautious approach, the market is supported by a growing population and a severe shortage of new homes.
The British Used to Be 38% of International Buyers in Spain - Now They're 8%
In 2008, nearly four out of every ten international property purchases in Spain were made by Brits. Today that figure sits at around eight per cent. If your marketing budget still leans heavily on UK portals and a Union Jack on the front of your office, you've already lost ground you didn't know you had.
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