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International3 min read

Kyero Pro Podcast Season 2, Episode 3: You Can't Automate a Process That Doesn't Exist

Nick Storey

Everyone's asking which AI tool to buy. According to this episode of the Kyero Pro Podcast, that's the wrong question entirely. The better one: where is your agency actually losing time, money, and opportunities? Because AI can only speed up a process that already exists, and if your data is missing or messy, the automation built on top of it will be just as messy.

Host Martin Dell, co-founder of Kyero.com, and marketing consultant Alfredo Bloy-Dawson are joined by three guests who see this from very different seats. Ash Parsa has spent 25 years building business systems and now implements AI for estate agencies on the ground. Nick Storey, Operations Director at Kyero, brings hard-won lessons on data quality from inside a portal. And Jaimie Beers, who came up through agency before moving into PropTech, works on surfacing the valuable data agencies already sit on. It's a practical, occasionally blunt conversation about what AI readiness really means, and where the quick wins actually are.

In this article

What is covered

Why most AI projects fail before they start.

The wrong question, the bus factor, and why "AI readiness" is mostly just running a tighter business.

How bad data creates a cycle of disengagement.

Garbage in, garbage out, the partial source of truth, and the loop that quietly drains time and money until everyone gives up on the system.

Reactivating cold leads with AI, with real numbers. 

One project contacted 42 per cent of 130 dead leads and surfaced nine appointment-ready buyers. How short, respectful AI calls and value-based WhatsApp turn a CRM graveyard into a pipeline.

The digital footprint advantage.

When an LLM gives one answer, second place is nowhere. Why schema and your own data are an open goal, and how to test whether buyers' AI searches can even find you.

Where AI actually drives revenue.

Productivity versus revenue, the case for attaching a euro value to every project, and speed to lead.

Who should listen

Agency owners weighing up their first AI project and unsure where to start. Agents whose data and follow-up are "a bit all over the shop" and who assume that rules them out. And anyone who quit on SEO years ago and wants to understand why the rule change in AI search just handed them a fresh chance.

Listen or watch

Youtube

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Written by

Nick Storey

Nick Storey is the Operations Director at Kyero.com, where he leads platform operations, product delivery, and commercial strategy. 

Having lived and worked in Spain for 14 years, Nick began his career as an estate agent on the south coast of Granada and brings first-hand market experience to his work. 

He joined Kyero in 2007 and has since played a central role in scaling the business, shaping its product direction, and strengthening how international buyers connect with agents across Spain, Portugal, France, and Italy

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