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Spain4 min read

Older, non-resident, unmoved: the real British buyer in Spain

Nick Storey

Most coverage of the British market in Spain leans on Spain's own property data, the land registry, the notaries, INE. We've looked a step further to check on the UK's own Office for National Statistics, which published a detailed breakdown of Spain's UK-born population by age earlier this year, and it confirms something worth building your marketing around - the British population in Spain isn't just older than you'd assume, it's a decade older than Spain itself, and the shape of that population explains a lot about how British buyers actually behave.

In this article

The age gap, in one chart

The numbers behind it are that the median age band for UK-born residents in Spain is 55-59. For Spain's population as a whole, it's 45-49, a full decade younger. 38.8% of UK-born residents are 65 or over, against 20.7% for Spain generally, nearly double. At the other end, only 6.8% of UK-born residents are under 15, against 12.9% nationally.

The shape matters as much as the average. Rather than tapering with age the way most populations do, the British-in-Spain population holds roughly 10-11% of its total in every five-year band from 55-59 right through to 75-79. That's a plateau with a population weighted almost entirely toward retirement age rather than working age.britain-in-spain-age-pyramid.png

What that age profile tells you about how Brits buy

A population this heavily weighted toward retirement age doesn't buy the way a working-age population does, and Spain's own data on who buys as a resident versus who buys without relocating backs that up directly.

Spain's notaries (Consejo General del Notariado) splits foreign buyers into residents and non-residents. Among resident buyers in H2 2025, Morocco led (12.1%), then Romania (9.3%) and Italy (9.2%), nationalities whose Spanish presence is substantially about living and working there. The UK ranked fourth, at just 5.6%.

Flip to non-resident buyers, people who own in Spain without relocating, and Britain jumps to third place at 11.5%, though still behind the Netherlands (12.6%) and Germany (11.9%), and well ahead of Belgium (8.1%).

Put the two together and a British buyer in Spain is the largest of all buyers, but proportionally they are twice as likely to be a non-resident, holiday-home buyer than a relocating one. That's not a new trend, it's a consistent pattern, and it's exactly what you'd expect from a population with the age profile shown above.

Even the Brits who do relocate mostly aren't working

One more data point that closes the loop. Spain's migration observatory (OPI, Ministry of Inclusion, Social Security and Migrations) reports that of the 422,401 UK nationals with valid Spanish residence documentation as of 31 December 2024, only 66,759, about 16%, are registered with Spanish Social Security. Roughly 84% of UK residents in Spain aren't there as workers either.

Buying without relocating, or relocating without working: three independent official sources, ONS/INE, the notaries, and Spain's own OPI, all point to the same conclusion that UK buyers are all about retirement and lifestyle, on both sides of the residency line.Retire Spain, ladies enjoying a drink, cheers.jpg

What this means for agents

Sell the holiday-home decision on its own terms. Most British buyers are never deciding whether to relocate, they're deciding whether to own a second home. Messaging, viewing trips and aftercare built around holiday-home ownership specifically (letting options, property management while away, the 90/180-day rule) will land better than relocation-first framing aimed at a much smaller group.

Treat the relocating minority as a distinct segment. The 16% of British residents who are working, and the wider group on non-lucrative or similar visas, have real, different needs (tax residency, TIE renewals, income thresholds) from the holiday-home majority. They are worth segmenting for follow-up rather than treating every British enquiry the same way.

This is a stable, ownable data story, not a one-off. Three independent sources agree, which makes it a solid basis for long-term positioning and content, not just a single news hook.

Written by

Nick Storey

Nick Storey is the Operations Director at Kyero.com, where he leads platform operations, product delivery, and commercial strategy. 

Having lived and worked in Spain for 14 years, Nick began his career as an estate agent on the south coast of Granada and brings first-hand market experience to his work. 

He joined Kyero in 2007 and has since played a central role in scaling the business, shaping its product direction, and strengthening how international buyers connect with agents across Spain, Portugal, France, and Italy

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