Why winning agents take a long term view

Whenever you start using a new tool to generate business, it’s understandable that you want to see results. After all, if you’re spending money, you need to be making money back, right? And if you don’t see those returns pretty quickly, then surely your best bet is to ditch the new tool and move on to another one.

Actually, that’s exactly the kind of short term thinking that will see you missing out on some incredible opportunities to grow your business. In fact, when it comes to marketing, the long term strategy will always win out in the end.

When you begin advertising on Kyero, or any other international property portal, it can be easy to think you’ve found a magic formula. But don’t be disappointed if you don’t see immediate results. As with any method of strategic marketing or lead generation, it will take time to gain traction.

In this article

What the marketing experts have to say about getting results

The inbound marketing experts at Hubspot discuss “the six month rule”, claiming that this is around the time that you would begin to see a return on investment from blogging and other content marketing activities.

Likewise, when discussing social media, Tom Martin of Converse Digital suggests that if you’re following best practices then you should begin to see some kind of trackable results after the first six months.

And our 14 years in business has shown us that the same goes for property portals. If you give up after only two or three months, you’ll miss out on all the incredible benefits it can offer. By giving it six months, you’ll find you’re generating more and more enquiries with very little extra effort.

What you can do to help increase ROI as soon as possible

Don’t forget that getting your listings up on Kyero is just the start of it. Make sure you give yourself the best possible chance of success by addressing these other key areas:

Make sure your listings contain plenty of details that give potential buyers the opportunity to really get a feel for the property.
Work on improving the quality of your photos
Focus on sourcing the kinds of properties that international buyers will be looking for.
Make sure you put a robust strategy in place for dealing with any incoming leads.
Respond to enquiries quickly and offer outstanding customer service.

Listing on a property portal like Kyero is no quick fix for your marketing. But by consistently producing good quality listings and improving the way you manage any resulting enquiries, you will find that over time you begin to see a real return on investment. Give it a chance, and this could be precisely the tool you’ve been looking for to get you ahead of the competition.

Written by

Nick Storey

Nick Storey is the Operations Director at Kyero.com, where he leads platform operations, product delivery, and commercial strategy.

Having lived and worked in Spain for 14 years, Nick began his career as an estate agent on the south coast of Granada and brings first-hand market experience to his work.

He joined Kyero in 2007 and has since played a central role in scaling the business, shaping its product direction, and strengthening how international buyers connect with agents across Spain, Portugal, France, and Italy

What the marketing experts have to say about getting results

What you can do to help increase ROI as soon as possible

Share this article