Market Insight
Articles, data, and podcast episodes for property agents working across southern Europe.
Articles
Why Most Agents Are Solving the Wrong Lead Problem
The reason most agents get stuck on the lead generation question is that they are answering it without first asking a sharper one.
Why Chatbots Keep Failing in Property (And What AI Is Actually Good For)
AI is not the same as the chatbot wave of 2017. It's genuinely more capable, and parts of an agent's day are going to be transformed by it. But a lot of the AI products being pitched at agents right now are repeating exactly the same mistake the chatbot wave made, and it's worth understanding why.
Your International Buyer Leads Aren't Bad. Your Maths Is.
The conversion rate from enquiry to completed sale in international property sits at roughly one per cent. One in a hundred. It has consequences for almost everything an agent thinks about marketing.
The British Used to Be 38% of International Buyers in Spain - Now They're 8%
In 2008, nearly four out of every ten international property purchases in Spain were made by Brits. Today that figure sits at around eight per cent. If your marketing budget still leans heavily on UK portals and a Union Jack on the front of your office, you've already lost ground you didn't know you had.
Kyero Pro Podcast, Episode 7: Season 1 Recap: Lead Quality, Follow-Up, Conversion Rates, and AI/SEO Trends
If you have not been following along, the Kyero Pro Podcast finished its first season recently and the closing episode is, in my opinion, the most useful one of the six.
2026 Trends: More Americans Looking to Buy in Spain
American interest in Spanish real estate accelerated sharply at the start of 2026. Data from the leading international property portal Kyero.com shows a 16.4% increase in U.S. users viewing Spanish listings during the first two months of the year compared to the same period in 2025
Kyero Pro Podcast, Episode 6: Real Estate Lead Follow-Up
The final episode of the first season of the Kyero Pro Podcast is the one most agency owners should probably listen to twice. It's about lead follow-up, which is the bit of the agency that quietly decides whether the marketing budget pays for itself or doesn't.
Kyero Pro Podcast, Episode 5: Google Ads for Estate Agents
If you spend money on paid search, or you've been thinking about it and not pulled the trigger, Episode 5 of the Kyero Pro Podcast is worth an hour of your time.
Spain Real Estate Market Update 2025: Price Growth Across Key Regions
New figures from Spain's land registry, the Colegio de Registradores de España reveal that transaction volumes exceeded 700,000 sales, the highest level in many years. Foreign buyers accounted for approximately 13.5% of purchases, with strong concentration in coastal and island markets.
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