Market Insight
Articles, data, and podcast episodes for property agents working across southern Europe.
Articles
Why sales is a long term game for estate agents
Learn why long-term nurturing beats quick wins in property sales. Discover how consistent follow-up, valuable content and a strong funnel turn slow leads into committed buyers.
Everything you need to know about: Dutch buyers
Dutch buyers are a rapidly growing segment in the Spanish property market, with a 19% increase in early 2025. They prefer resale homes, coastal regions, and larger properties. Most buy in cash, with only 21% using mortgages. Understanding their preferences and strong English skills can help estate agents engage effectively.
Spain’s Property Market Keeps Climbing in Q3 2025
Spain’s housing market grew in the third quarter of 2025. Both prices and sales picked up, and activity stayed strong across most regions. The land registry reports an average home price of €2,303 per square metre. That is a 2.3% rise from the previous quarter and 15.2% higher than a year ago. Prices for used homes increased faster than prices for new builds. Madrid and the Balearic Islands remain the most expensive regions, each above €4,000 per square metre. Extremadura and Castilla La Mancha remain the lowest.
Introducing a Smarter Way for Buyers to Discover Your Properties
Introducing a smarter, more visual way for buyers to explore properties on Kyero. Our brand-new Map Search helps international buyers discover new areas, hidden gems, and the homes they might never have found otherwise — resulting in 16% more property views across the platform. Built for how real buyers search and how agents work, it’s another step towards making Kyero the most effective marketplace for connecting international buyers with trusted local agents.
Smarter Enquiry Tracking for Improved Results
You work hard for every enquiry, and now you can see them all. Kyero’s smarter tracking automatically captures every call, WhatsApp, and message, giving agents complete visibility into how buyers are engaging with their listings.
Kyero is the Highest-Rated International Property Portal for Overseas Buyers in Southern Europe
With a 4.0★ TrustScore on Trustpilot, Kyero is officially the highest-rated international property portal across Spain, Portugal, France, and Italy. For agents, that means more credibility, more confidence, and more enquiries. When buyers trust Kyero, they trust you.
Spanish property market outlook report - updated July 2025
Explore Kyero’s 2025 Spanish Property Market Outlook for estate agents, featuring the latest data and expert opinions. We dive into Spain’s proposed 100% tax on non-EU buyers, its potential implications for the industry, plus all the latest data and key trends shaping the market this year.
Lessons from the Field: Spanish Estate Agents Share Their Best Advice
Discover the best advice from experienced Spanish estate agents in this in-depth guide. Learn how to build strong relationships with buyers, adapt to changing demographics, stay ahead in a fast-moving market, and leverage digital marketing. Agents share insights on legal processes, visa requirements, and why selling the lifestyle is just as important as selling the property. Whether you're an agent or a buyer, these lessons from the field will help you navigate Spain’s dynamic property market with confidence.
Spanish property market update March 2025… Strong growth continues
Analysis of Spain's thriving property market shows strong growth across coastal regions, with Canaries leading at 18.8%. Dutch buyers represent a significant opportunity, comprising 10% of Kyero's audience. Agents can maximize profits by leveraging Kyero's PrimeAI tools to target Dutch nationals and highlighting distinctive local amenities in listings.
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